January 30th, 2022

The idea and evolution of creating a reality where one can live a parallel life in the online atmosphere are quickly becoming a reality and have captured the attention of the world’s most influential people. Mark Zuckerburg, the CEO of Facebook, has recently addressed the change of his companies name to Meta in hopes of expanding their company across the Metaverse, a quickly expanding idealogy that consists of an online universe that closely correlates with the one we live in today.

Regardless of whether or not the metaverse is a concept one is interested in, the idea of the world’s largest social platforms changing their name and logo will turn heads dramatically. While Facebook, Instagram, WhatsApp, or any other platform that Meta owns will keep their same logo and identity branding, the new logo will appear on each of these widely used applications and websites.

With the new identity, the company is no longer tied and held down under the social media umbrella. Instead, the word and understanding of Meta itself invite modern change and fluidity between applications and online environments. As for the logo and actual design itself, the new blue infinity loop is illustrated to represent an “M” for the metaverse. The typeface remains the same as their 2019 rendition, and the logo is meant to be visually seen in both 2D, 3D, and motion. The logo animates across screen sizes, applications, and social settings, and relates back to the company’s infamous blue tint.

Mark Zuckerburg and Facebook’s approach to a brand redesign is unique. Not only are the CEO and the social media goliaths changing their logo identity, but they have also taken advantage of a business model alteration to create a new and appealing visual image to depict a significant change. Having multi-billion dollar cooperation and business such as Facebook marks a point in design practice where brand identity and design goes beyond the visuals that are on the screen. Instead, design can be used to embrace change, alternate philosophies, and adapt to modern trends.