February 1st, 2022

Barstool Sports, the popular sports and pop culture media presence have recently begun to spread its wings across mediums. This has included podcasts, internet shows, and now, creating brands affiliated with the Barstool headline, such as Would.

Would is an all-in-one men’s grooming company that simplifies where to acquire care products, and what benefits they provide the consumer. Many men are ignorant to groom care such as moisturizers and numerous facial scrubs. However, the genius of Would comes in their ability to both offer an all-in-one destination for grooming products, but also their strategic marketing and design.

Across all their products, seen in the image above, Would implements a universal modern, sleek, and universal design across all their products. A greyscale bottle with bold type creates an elegance to an affordable product while making it irresistible to pass on. Additionally, Would’s primary goal in their design was to ensure that all the products would appropriately fit together on the shelf of the consumer. From early sales reports, it has become obvious their choice of cohesion within their brand design has become their staple.