April 7th, 2022

While creating all of this work for the 75-year exhibition is great, how will one become aware of the show itself. Of course, word of mouth and coming across the exhibition will turn heads. But, how will all of our hard work become knowledge to the masses? Earlier in the year, a fellow Merrimack College professor completed a presentation regarding email design and the tremendous benefits that can be reached when an email is well-designed.

It creates intrigue, captures attention, and pushes those to read. But, it must be designed well. Below is my first iteration of the email.

My first attempt of using Mailchimp was difficult. Troubles with implementing custom images and finding the correct spacing resulted in a sub-par result. However, for the first round of email templates, I began to become comfortable with the software in order to further my design process in the future.