Category: Design Research
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Frito-Lay’s Introduce Cracker Jill’s
April 5th, 2022 America’s favorite pastime has always been associated with Frito-Lay’s infamous Cracker Jacks. For 125 years, Cracker Jack has always been served as a snack both inside the ballpark and out. But, after over a century of serving sweet treats, the parent company has added a new member to the lineup … Cracker…
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The 2022 r/Place Experiment
April 1st, 2022 Reddit is one of th most downloaded apps of our generation. An electronically driven community in which users can post, comment, and form groups in order to chat about things in which they find a common interest. The app has millions of users and continues to be one of the most used…
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Wrigley’s Extra Chewing Gum Rebrand
March 31st, 2022 Wrigley’s gum, one of the most recognizable international brands, is changing its look to a more flat and contemporary look. The Elmwood studio brand is keeping the colors and the infamous name, however, the brand has altered its packaging perception to camouflage into modern times. Almost every rebrand that we have written…
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Nationals and Wizard’s “Cherry Blossom” Jersey’s Pay Respect to Washington D.C’s Staple
March 29th, 2022 Outside of the recent five years, professional sports have acted strictly when it comes to alternate jersey concepts. With this philosophy changing rapidly, teams have begun to take liberties when it comes to alternative jersey designs. For the first time in recent memory, two teams from different professional sports have collaborated to…
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Vanderbilt University’s Controversial Logo Change
March 23rd, 2022 Since 2003, Vanderbilt University has remained one of the most recognizable colleges in the United States. The classic “V” inside the five-studded star has been the crest for alumni and present students at the school. Vanderbilt, specifically known for its accelerated academics and NCAA Division I athletics, has undergone an identity shift,…
Jeff Converse 