Category: Readings
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Elements of Typographic Style Reading
Structural Forms & Devices, Pages 61-75 March 10th, 2022 After reading this chapter in Structural Forms and Devices in Elements of Typographic Style, the one element that stuck out to me the most was in regard to when the author begins talking about headings and subheadings. Of course, this book is all about typography and…
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The Advertising Concept Book Reading
Campaign, Pages 92-99 March 10th, 2022 This chapter, revolves primarily around the different kinds of campaigns that brand marketers and designers can apply to their business. While reading this section, I found it overwhelming and surprising with the number of different campaigns that are actually used today. When going about everyday life, one might not…
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Designing Brand Identity Reading
Pages 32-33, 136-143, 182-183 March 10th, 2022 “Marketing without design is lifeless. Design without marketing is mute.” (P.32) I had a personal reaction to the above quote from Designing Brand Identity. Not only does it explain the connection between both design and marketing, but it solidifies my personal journey through both. When I began my…
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Elements of Typographic Style Reading
“Shaping the Page” Pages 143-179 March 3rd, 2022 What makes this chapter so interesting, titled Shaping the Page, is the way our author combines mathematic principles with our current design choices. Of course, there is a sense of math in design and more specifically typography. Spacing, canvas size, margins, etc. are all necessary aspects of…
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Designing Brand Identity Reading
February 17th, 2022 Designing Brand Identity: Pages 76–81 “Apps have become a necessity” (P.80) Alina Wheeler Apps rule the world. Every company, every restaurant, and every game has an app. The best brands cannot exist in the 21st century without apps on either a smartphone, tablet, or desktop. What is more important, is how they…
Jeff Converse 