Category: Readings
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Designing Brand Identity Reading
February 3rd, 2022 Designing Brand Identity: Pages 148–163, 166–181, 184–191 “Logos should be heard as well as seen” (P.160, Geoff Lentin) Alina Wheeler When discussing brand identity and the construction of the DNA of an organization, one would not be wrong to primarily think of color, logo design, merchandise, etc. These are all elements that…
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The Advertising Concept Book Reading
January 30th, 2022 The Advertising Concept Book: Page 104 “Taglines” Pete Barry Taglines have often been used by companies to deepen the understanding of the company for the audience. Taglines offer another line of communicative dialogue that adds character but also informs those unaware of what the brand does. In the past, Taglines have been…
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Designing Brand Identity Reading
January 30th, 2022 Designing Brand Identity: Pages 26–31, 144–147 “Effective Shortening: Many organizations look at shortening their names in order to make it easier to talk about them” (P.147) Alina Wheeler Do you know what David and Jerry’s Guide to the World Wide Web is? Well, it is otherwise known as Yahoo! This drastic name…
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Advanced Brand Identity Reading
January 27th Design Thinking: Pages X–25, 34–73, 92–101 “Stop pretending there’s a difference between “online” and “real life”. Every aspect of our lives has an online component.” Annalee Newitz This quote from Annalee Newitz from page 18 of Designing Brand Identity stuck out to me while I was completing the assigned reading for the week. I believe that…
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The Elements of Typographic Style Reading
January 27th, 2022 Elements of Typographic Style: Page 11 “Typographically, much has happened since the first edition of this book appeared, in 1992… In twenty-five years, I have put this book through about fifteen major and minor revisions.” Robert Bringhurst Typography is an interesting element of design. It is necessary to communicate, but also simultaneously…
Jeff Converse 